On the first day of my introduction to PR class, Dr. V asked me to write a definition of PR. I find it interesting and almost humorous that my definition intertwines all of the things that PR is not, according to Bill Sledzik’s recent blog post. That is, before I was given the opportunity to understand what PR is and what PR practitioners do, my definition encompassed advertising, publicizing, promoting, selling, communication, media relations,-and the most dreadful rumor of them all- marketing. After reading Sledzik’s blog, I think that one comment in particular helped me understand what PR really is and why it is not the things listed above. Brandon Carlos noted that PR is a mind-set that borrows and encompasses the best elements of communication, marketing, media relations, ect. I like to think of it as a “tool-box.” That is, every PR professional has a metaphorical “too-box” of knowledge that they have created from their experiences, seminars, classes, lectures, readings, and other education and life experiences. They can use the things that they have accumulated in their tool-box to help them make decisions and be a better PR professional. While their tool-boxes clearly make them better PR professionals, it is nothing more than a compilation of acquired tools stemming from a variety of disciplines. That is, the best of everything that they have learned and experienced that will help them be a better PR practitioner goes into their own tool-box to be used at a later time.