Discovering the World of PR

Shift Happens

Posted by: Kristi Yoos on: September 25, 2008

This YouTube video was first introduced to me in my marketing class and I thought that it hits the nail on the head with everything that I am learning about in my PR course.  If you have some time, check it out- it will make you really think!

The video basically presents facts that suggest just how much our society is shifting to a more technologically advanced one.  It was originally created for parents to understand what kinds of things children should be learning about in school so that they can keep up with and be successful in our shifting society.  Things such as how to think creatively, how to communicate and collaborate, how to analyze and comprehend, and how to use new technologies.

The video notes that the top ten jobs that will be in demand in 2010 did not even exist in 2004.

This information sounds familiar to those of us enrolled in Dr. V’s PRinciples class.  In fact, her recent blog post “My Job is to Kill Creativity” illuminates the fact that as society shifts, new technologies, and jobs are being created and transformed-jobs like PR- and with this shift, new methods of teaching and learning are necessary in order for students in today’s society to be able to continually adapt to future shifts and transformations.  Thankfully, professors like Dr. V are working to help their “students grow into successful people, not employees.”

To explain what needs to happen as a result of this shift, the video gives an Albert Einstein quote that I think sums it all up perfectly.  It is, “We can’t solve problems by using the same kind of thinking we used when we created them.”  Thus, new ways of teaching and learning that allow for creativity, collaboration, and comprehension are what will inevitably prove to be the foundation for our future as a society.

6 Responses to "Shift Happens"

WOW! No wonder our grandparents and parents feel so out of the loop in our lives. They can’t keep up for getting behind again once they finally catch up. I wonder what it’ll be like when we get older?

It’s actually scary how much is changing and how much our society, and the world for that matter, rely on technology. I know using all of the social media tools in Dr.V’s class is overwhelming to me, but we have to learn to use them.

I think this is something our education system needs to take into consideration and start integrating these new technologies into the classroom, and allowing more creativity.

I’m glad that Dr. V is doing this. I’ve learned so much about new social media tools that I’m sure I’ll have a run in with once I start my career. At least now I feel like I’m ahead of the game…well for today anyway.

[...] 25, 2008 · Filed under PR Connections &#183 Tagged Blog Comments >>>Comment on Kristi Yoos’ blog post Shift Happens on September 25, [...]

Thank you for posting this video, Kristi (note to self: must teach students how to embed videos in blog posts).

I often ask myself what I can teach you that will serve you well not only next year, but in 10, 20 years from now.

It’s the toughest question, and my crystal ball is muddy on this one. But I’ve got to try. I’ll put together a blog post and/or lecture on what I guess might be useful to you in 10, 20 years – when, for all you know, even twitter and blogs might become history.

Wow, that’s crazy! Especially the fact that “the top ten jobs that will be in demand in 2010 did not even exist in 2004.” That kind of scares me!

[...] September 29, 2008 Filed under: Comment — bcarsonclemson @ 2:53 pm Comment on Kristi Yoo’s Blog Post “Shift Happens.” [...]

Great video. I use it often in presentations when speaking to college admission offices.

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